May 10, Kathmandu- Apple has apologised for the advertisement of the iPad Pro. The advertisement was posted by Apple CEO Tim Cook on social media on Tuesday.

Netizens objected to the ad, saying that it celebrated the destruction of human creativity and art by technology. Tor Mehran, Apple's vice president of marketing communications, stated the criticism and apologized.

The ad shows symbols of human creativity trampled by a giant hydraulic press, a musical instrument, a paint can, an 80s arcade video game and a half-figure of a man. When the hydraulic press is lifted there is Apple's new iPad Pro. This advertisement has not been removed from Tim Cook's X account. But it is said that the company will not broadcast this advertisement on TV.