Dec 25, Kathmandu - InDrive has launched its safety awareness campaign ‘Safe Journey Begins With Your Choice’.

The campaign aims to empower users to make safe decisions before, during and after every trip by highlighting InDrive’s key safety features—such as verified driver profiles, real-time ride tracking, in-app (SOS) feature, live ride sharing, and a two-way rate system—by empowering them to make safe decisions before, during, and after every trip, the company said.

By putting control in the hands of users, InDrive has been building an environment of trust and responsibility on its platform.

Rita Pokharel, Country Representative of InDrive Nepal, said, “Safety is not just a feature, it is a shared responsibility. Through the ‘Safe Journey Begins With Your Choice’ campaign, we want to send a message to users that every small decision, whether it’s choosing a verified driver, checking ratings or sharing a live ride, plays a big role in a safe journey.’

As part of the campaign, InDrive will conduct digital awareness content, on-ground activations and educational sessions, which will focus on safe practices for both passengers and driver-partners. The company says that the main objective of this initiative is to encourage responsible behaviour while using ride-hailing services, especially targeting women, students and daily commuters.

Through this campaign, InDrive has reiterated its long-term commitment to creating a safe, fair and transparent ride-hailing environment. The campaign will be run across InDrive’s digital platforms and will be expanded through community engagement.