Jan 25, Kathmandu - Nepal Tourism Board, in collaboration with several private companies, is actively promoting Nepali tourism in the American market. The Board is participating in the Travel & Adventure Show New York 2026, scheduled to be held at the Jacob K. Javits Convention Center in New York on January 24-25. The event is organized in coordination with the Trekking Agencies’ Association of Nepal (TAAN).

According to the Nepal Tourism Board, the primary goal of this participation is to strengthen Nepal's visibility in the United States. The US is currently Nepal’s second-largest source market, and this event provides an opportunity to engage directly with travel trade partners and potential travelers.

Representing Nepal at the event will be a pavilion (Booth No. 515) featuring the Nepal Tourism Board, TAAN, and six Nepali tourism companies. The participating companies include Asian Heritage Treks and Travels, Explore Vacation, Friends Adventure Team Trekking and Mountaineering, Himalayan Glacier Adventure and Travel Company, Nepal Vision Treks and Expeditions, and Touch Kailash Travels and Tours.

The Nepal Pavilion will showcase trekking, adventure activities, and travel experiences, highlighting the country's natural beauty, cultural heritage, and diverse adventure tourism offerings available in the US market. The Travel & Adventure Show New York is one of the leading consumer travel shows in the United States, attracting travel professionals and adventure enthusiasts from across the country.