Feb 02, Kathmandu - In celebration of its 17th anniversary, eSewa has officially launched its new brand song, titled “Sabai, Sadhai, Sangaai,” through its official YouTube channel. The song embodies the company's core motto—“Sabai, Sadhai, Sangai”—highlighting themes of mutual support, trust, and unity.

The song delivers a powerful message of standing together amidst change and challenges. It celebrates the silent strength of collective unity and emphasizes that togetherness is the key to overcoming obstacles. With a focus on simplicity, safety, and accessibility in financial services, eSewa’s brand values are beautifully reflected in this musical tribute.

Composed by Manoj Kumar KC and penned by Biplav Pratik, the song features vocals from nine renowned Nepali singers including Subani Moktan, Sheetal Moktan, Prajina, Rohit John Chettri, Prijol Nepali, Rina Giri, Sushant Ghimire, and Prabesh Kumar Shrestha. Additionally, Prince Nepali's sarangi performance adds a soulful touch to the song.

Representing the journey from tough times to transformation, the song stands as a testament to the belief in the power of cooperation and shared progress. eSewa has dedicated this song to everyone who believes in the strength of support and collaboration, especially during uncertain and challenging times.

This musical tribute underscores that unity and collective effort can lead to a brighter future for all.